CANADA: Coke tapping into coffee market
By Monica Dobie | 30 August 2001
Coca-Cola Ltd. is trying to tap into the fashionable and potentially lucrative Canadian coffee market by launching its Planet Java drink targeting 18 to 36 year olds. Similar to Mochaccino containing milk, sugar and coffee; Coke intends to market Planet Java as a low fat drink, with 180 calories and 3 grams of fat per serving.
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Coca-Cola Ltd. is trying to tap into the fashionable and potentially lucrative Canadian coffee market by launching its Planet Java drink targeting 18 to 36 year olds. Similar to Mochaccino containing milk, sugar and coffee; Coke intends to market Planet Java as a low fat drink, with 180 calories and 3 grams of fat per serving.
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