CANADA: Coke tapping into coffee market
Similar to Mochaccino containing milk, sugar and coffee; Coke intends to market Planet Java as a low fat drink, with 180 calories and 3 grams of fat per serving.
Planet Java will be available in two flavours in convenience stores, supermarkets, vending machines and restaurants across Canada.
Chris Johnston, group brand manager at Coca-Cola Ltd. said: "Consumers want these drinks but until now, they have had difficulty finding any."
Following Coca-Cola's acquisition of PJ Bean Co., Inc. and its brand of ready-to-drink coffee beverages, in January 2000 Planet Java has only been available in a limited number of US markets.
Soft Drinks: The International Market
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- Diageo Africa president O'Keeffe on beer & spirits
- Travel Retail needs a disruptor - Comment
- What the future looks like for Australian wine
- Diageo ready to lock horns with AB InBev in Africa
- Heineken sees Tesco pull SKUs in UK
- Coca-Cola Co announces senior executive shake-up
- Fever-Tree eyes bumper NPD, pack formats for 2017
- Heineken mulls M&A with $1.75bn notes issue
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global liqueurs insights - market forecasts, product innovation and consumer trends research