Coca-Cola Ltd. is trying to tap into the fashionable and potentially lucrative Canadian coffee market by launching its Planet Java drink targeting 18 to 36 year olds.

Similar to Mochaccino containing milk, sugar and coffee; Coke intends to market Planet Java as a low fat drink, with 180 calories and 3 grams of fat per serving.

Planet Java will be available in two flavours in convenience stores, supermarkets, vending machines and restaurants across Canada.

Chris Johnston, group brand manager at Coca-Cola Ltd. said: "Consumers want these drinks but until now, they have had difficulty finding any."

Following Coca-Cola's acquisition of PJ Bean Co., Inc. and its brand of ready-to-drink coffee beverages, in January 2000 Planet Java has only been available in a limited number of US markets.