US: Coke signs up Wieden & Kennedy for new ads
The Coca-Cola Co. has commissioned ad agency Wieden & Kennedy to create new ads for Coke in the North American market in 2006.
The Portland-based agency, whose other notable clients include Nike, Miller Brewing and Starbucks, has worked for Coke before, creating the new campaign for Powerade which launched this summer.
Coca-Cola has confirmed that the New York agency, Berlin Cameron & Partners, is still producing new TV and radio ads for Coca-Cola and created Coke's forthcoming 2005 holiday ad. But the group gave no further information about its future agency relationships, saying it would give more details when it announces its global platform at a later date.
Sectors: Soft drinks
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