Coca-Cola and Carlsberg have agreed to distribute the energy drink Cult Energy Activator on the Danish market. Cult Energy Activator is the market leader in Denmark in the energy sector with an 83% market share.

A statement said that the alliance will include distribution of the original Cult Energy Activator and newcomer Cult Diet to all Coke and Carlsberg costumers in Denmark.

"The new alliance will strengthen both companies and broaden the distribution of Cult products," Cult Energy said in a statement.

"As Cult also looks outside Denmark to other markets they hope that this milestone in distribution will help other Cult markets to grow and to form alliances with more big distributors abroad."

Coke and Carlsberg will begin the distribution of Cult Energy Activator and Cult Diet on the 1st of March 2004.