EU: Coke set to avoid fine from anti-trust probe
The Coca-Cola Co looks likely to avoid a fine from the EU in a settlement over an anti-trust probe. However, in a deal expected to be announced today (22 June), the soft drinks giant will have to hand over significant space in its coolers to rivals, according to sources quoted by Dow Jones.
According to the newswire's source, the terms of the settlement will be similar to those in a provisional statement by former EU Competition Commissioner Mario Monti last October.
Coke stood accused of anti-competitive behaviour by keeping rival soft drinks out of retail stores. The settlement it has reached will see the cola producer give up to 20% of the space of its coolers to brands from rival soft drink producers.
The company will also have to stop offering large discounts to dealers on its flagship CSD brands in order for them to also take smaller brands such as Vanilla Coke.
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