USA: Coke Seeks More Recycled Plastic

By just-drinks.com editorial team | 12 April 2000

Coca-Cola Co. plans to produce billions of bottles from recycled plastic this year, but officials of the nation's biggest soft drink company say they have been constrained by a scarcity of recycled plastic.Jeff Foote, director of corporate environmental affairs for the Atlanta-based soft-drink giant, said Monday that Coke plans to use 10 percent recycled plastic in its bottles this year.About 20 college students protested outside the World of Coca-Cola, the company's Atlanta tourist attraction, on Saturday. They accused Coke of breaking a promise in 1990 to use 25 percent recycled plastic in bottles.But Foote said the effort to use recycled material has been ongoing since the early '90s."We had some technology that we used in the early '90s that was very aggressive and very expensive," Foote said. "What we decided to do was go back to the drawing board to see what other technologies could be created or used."He said Coca-Cola spends more than $2 billion a year on recycled materials and supplies.GrassRoots Recycling Network, an environmental group in Athens, Ga., called Coke's announcement "genuine progress," and acknowledged that recycling of plastic soda bottles must increase to meet the demand for recycled plastic.Foote said a major increase in Coke's use of recycled plastic would force other businesses to make new plastic because supplies are so limited."We don't want to displace their supply," he said. "If we took away from them, they'd have to use virgin (plastic) anyway."Other products made from recycled plastics include auto parts, carpet fiber and clothing.Pepsi-Cola spokesman Larry Jabbonsky said Monday the nation's second biggest soft drink company is committed to using bottles with recycled plastic."As we speak, we're studying several different technologies to make that happen in as useful and cost-effective manner as possible," Jabbonsky said.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Coca-Cola Co. plans to produce billions of bottles from recycled plastic this year, but officials of the nation's biggest soft drink company say they have been constrained by a scarcity of recycled plastic.Jeff Foote, director of corporate environmental affairs for the Atlanta-based soft-drink giant, said Monday that Coke plans to use 10 percent recycled plastic in its bottles this year.About 20 college students protested outside the World of Coca-Cola, the company's Atlanta tourist attraction, on Saturday. They accused Coke of breaking a promise in 1990 to use 25 percent recycled plastic in bottles.But Foote said the effort to use recycled material has been ongoing since the early '90s."We had some technology that we used in the early '90s that was very aggressive and very expensive," Foote said. "What we decided to do was go back to the drawing board to see what other technologies could be created or used."He said Coca-Cola spends more than $2 billion a year on recycled materials and supplies.GrassRoots Recycling Network, an environmental group in Athens, Ga., called Coke's announcement "genuine progress," and acknowledged that recycling of plastic soda bottles must increase to meet the demand for recycled plastic.Foote said a major increase in Coke's use of recycled plastic would force other businesses to make new plastic because supplies are so limited."We don't want to displace their supply," he said. "If we took away from them, they'd have to use virgin (plastic) anyway."Other products made from recycled plastics include auto parts, carpet fiber and clothing.Pepsi-Cola spokesman Larry Jabbonsky said Monday the nation's second biggest soft drink company is committed to using bottles with recycled plastic."As we speak, we're studying several different technologies to make that happen in as useful and cost-effective manner as possible," Jabbonsky said.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Pepsi challenge shows no sign of faltering
In the battle of the giants, PepsiCo has stolen a march on Coca-Cola over the last year or so and its performance in the first half of the current fiscal year suggests it is still has the upper hand. Chris Brook-Carter analyses PepsiCo's recently published second-quarter results and looks ahead to the rest of the year.

US: Pepsi hands ex-exec US$4.5m package
A departing PepsiCo executive is to be handed a US$4.56m package spread over the next two years for his consultancy services.

US: Pepsi Bottling to acquire Pepsi Charlotte
The Pepsi Bottling Group has signed a letter of intent to acquire Pepsi-Cola Bottling Company of Charlotte (Pepsi Charlotte) for an undisclosed sum.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page