UK: Coke quells Diet Coke revamp talk
Coca-Cola has played down local reports claiming that it will relaunch its Diet Coke brand in the UK.
The company had been thought to be reversing its unisex appeal for the brand, following the launch of Coke Zero - dubbed by Coca-Cola as 'Bloke Coke' - earlier this month.
Trade paper Marketing claimed yesterday (19 July) that the company would introduce a revamp for Diet Coke next year to emphasise its connection with women.
"This talk is just speculation," a spokesperson for Coca-Cola GB told just-drinks today. "Through the introduction of Coke Zero, we have seen a realignment of our brands. Coke is for everyone, while Coke Zero is targeting men. Since Diet Coke was introduced 22 years ago, the brand has built up a very loyal female consumer base.
"But there isn't much more to say," she added. "It's not about a relaunch, but you can put two and two together."
"We will be focusing on the Diet Coke proposition going forward," the spokesperson concluded.
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