CHINA: Coke pushes ¥1 bottle in China
Coca-Cola is trying to expand its business in China by pushing a ¥1 (US$0.12) bottle of Coke in rural areas of the country, a local report said today (16 November).
The Beijing Youth Daily said that Coke was hoping to expand its market share in the country by pushing into mid-size and small cities and rural markets.
The report said Coca-Cola ended the first quarter this year with a market leading 23% share in China.
Sectors: Soft drinks
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