US: Coke planning new juice launches - report
Coca-Cola Co. is planning to launch two new juice brands under the brand names Ube and Haven next year, according to press reports.
Soft drinks trade magazine Beverage Digest said today (7 November) Ube will be fortified with vitamins and minerals and could be positioned to compete in the energy drinks sector. Haven will be a sparkling juice drink.
Coke did not comment specifically on the report other than to say that it had a number of products in development.
Sectors: Soft drinks
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