ARGENTINA/US: Coke pays out in music video row

By | 23 January 2007

A unsigned, London-based ska band has secured an undisclosed fee from The Coca-Cola Co. after the US soft drinks giant used one of the group's music videos in a commercial without permission.

Earlier this month, fans of the band, 7 Seconds of Love, alerted the group to a Coke Light advertisement broadcast in Argentina. The fans felt the ad contained similarities to one of the group's music videos from 2005.

In a joint statement, Coke and 7 Seconds of Love said they had come to an agreement. Coke will pay the ban an undisclosed fee and donate unspecified sums to two charities of the band's choice.

A Coke spokesperson said: "The creative talent of 7 Seconds of Love is quite evident and we wish them all the best in their musical endeavours."

Sectors: Soft drinks, Water

Companies: Coke, Coca-Cola Co

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