US: Coke, Nestlé counter Enviga attacks
Beverage Partners Worldwide has produced scientific evidence to back its claims for its soft drink Enviga.
The company, a joint venture between Nestlé and The Coca-Cola Co., yesterday (12 February) pointed to a clinical study published in the medical journal Obesity.
The study concluded that people who drank the equivalent of three Enviga beverages in one day burned 106 extra calories per day. That amount is equivalent to a 4% increase in the amount of energy each person used compared with people who drank a low-calorie beverage placebo.
The study, conducted by the University of Lausanne, Switzerland, in collaboration with the Nestlé Research Centre, found that three servings per day of the sparkling green tea drink increased the amount of energy study participants used without any negative effects on heart rate or blood pressure.
"Enviga represents the perfect partnership of science and nature, providing an optimum blend of green tea extracts (EGCG) and caffeine," said Rhona Applebaum, chief scientific and regulatory officer at The Coca-Cola Co.
"Enviga complements - but does not replace - the need for regular physical activity and a moderate, varied and balanced diet. It is not designed as a weight loss product."
BPW has come under pressure this month for claiming that Enviga speeds up the burning of calories. US consumer watchdog The Center for Science in the Public Interest, has filed a lawsuit against the company, claiming that it is making "fraudulent claims".
"There is no clear evidence that what's in Enviga will help you control your weight," said CSPI senior nutritionist David Schardt. "You'd be much better off giving up non-diet soda, which costs nothing to do, or by joining a gym, which is typically less expensive than paying for three cans of Enviga a day."
Attention has been focused on the Indian bottled water sector over the last week or so as speculation has mounted that Danone and a number of other companies are looking to expand their presence in th...
PepsiCo is poised to change advertising agencies in India for the first time in 18 years, according to local reports....
The Coca-Cola Co. has moved to have a lawsuit against it in the US dismissed....
San Miguel Corp. has posted a huge leap in net profit for the first half of this year....
Coke has witnessed sales volumes in China increase during its second quarter and plans to focus on investing in the market for the future, according to reports....
The Coca-Cola Co. is set to close a bottling unit in the US....
The Coca-Cola Co. has finally merged its German bottlers into one company....
Coca-Cola Great Britain has lined up an addition to its CSD portfolio in the UK....
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- Constellation and Ballast Point's "sticker shock"
- Sidney Frank CEO to head Clooney's import co
- Diageo sells off United Spirits' Bouvet Ladubay
- Irish whiskey brands could fail without bulk
- Captain Morgan distillation trial queried by USVI
- Diageo Australia appoints commercial head
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Wine Market to 2019 - Market Size, Development, and Forecasts
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market: News and Events September 2015