The Coca Cola Company is giving Tab a makeover as an energy drink targeting young women. The new pink beverage with high caffeine content will be sold in slim, pink 10.5oz. cans.

First introduced in 1963 when 28% of Americans were watching their weight, Tab became the nation's fifth most popular soda in 1982, the year Diet Coke was launched.

Coke never removed its original diet cola from the market, but stopped marketing it in 1987, selling only a few million cases annually. The brand has been revived recently, thanks to kitschy references in popular American sitcoms and fashion magazines.