Coca-Cola Korea is launching its first local product with Soonsoo 100, bottled water to be targeted at young consumers.

The 100 stands for 100% pure water and the style conscious labelling is designed to attract health aware but trendy drinkers.

"Coca-Cola Korea will approach consumers in a beverage sector with a vast and high quality array of products. We hope that Soonsoo 100 will be a refreshment for consumers stuck in a daily routine," said Kim Il-joo, marketing manager.