KOREA: Coke Korea splashes out on Soonsoo 100
By David Robertson | 5 September 2000
Coca-Cola Korea is launching its first local product with Soonsoo 100, bottled water to be targeted at young consumers.The 100 stands for 100% pure water and the style conscious labelling is designed to attract health aware but trendy drinkers."Coca-Cola Korea will approach consumers in a beverage sector with a vast and high quality array of products. We hope that Soonsoo 100 will be a refreshment for consumers stuck in a daily routine," said Kim Il-joo, marketing manager.
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Coca-Cola Korea is launching its first local product with Soonsoo 100, bottled water to be targeted at young consumers.The 100 stands for 100% pure water and the style conscious labelling is designed to attract health aware but trendy drinkers."Coca-Cola Korea will approach consumers in a beverage sector with a vast and high quality array of products. We hope that Soonsoo 100 will be a refreshment for consumers stuck in a daily routine," said Kim Il-joo, marketing manager.
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