UK: Coke in talks to buy water site - report
By just-drinks.com editorial team | 22 June 2004
Only months after the debacle that saw the Coca-Cola Co withdraw its Dasani brand from the UK and postpone its launch in France and Germany, the soft drinks giant is reported to be close to acquiring a new UK water producing site.
The Reuters news service reported a source close to the company saying that Coke is in advanced talks to acquire a site near the village of Hadfield, Derbyshire.
Coca-Cola apparently declined to comment on the talks or possible purchase price, but confirmed interest in the site, which he said produces water of a very high quality and purity.
Coca-Cola abandoned the launch of Dasani in the UK in March as well as shelving plans to sell the brand in France and Germany. The announcement followed a difficult period for the company in the UK as scandal piled on top of scandal for the bottled water.
Following a media explosion earlier in the month, when it emerged that Dasani was sourced from mains water supplies at its factory in Kent, Coke then withdrew the brand after admitting that it was contaminated with excess levels of a chemical linked to cancer.
The move cost Coke over £70m.