US: Coke hints at marketing plan for 2005
Coca-Cola CEO Neville Isdell yesterday outlined some of his marketing plans to help revive sales of the company's flagship brands.
Speaking at the Consumer Analyst Group of New York conference, Idsdell said the soft drink giant was aiming US$125m of this year's US$400m increase in the marketing and innovation budget at North America.
According to a report in today's Wall Street Journal, Isdell said plans include new "iconic" TV advertising.
The WSJ also said that Isdell hinted at further changes this year in Coke's diet-soda line-up beyond Diet Coke Sweetened with Splenda, which launches in the US in May.
Sectors: Soft drinks
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