BRAZIL: Coke faces anti-trust probe
Ragi Refrigerantes, a relatively small drinks company produces the Dolly Guarana-flavoured drink, claims to have videotaped comments from a former Coke executive, that prove the company engaged in corporate espionage and even outright sabotage. However, its main claim is that Coke helped distribute brand-damaging e-mails saying Dolly causes cancer.
The market for Guarana soda is huge in Brazil, accounting about a quarter of the 11.8 billion litres of soft drinks sold in the country. Dolly controls a small share in Sao Paulo and Rio de Janeiro.
Coca-Cola has said the charge it helped circulate the email are "false and make no sense." It said that the emails in fact hurt its own Guarana brand Kuat.
"The case deserves to go to the next level precisely so Coca-Cola can defend itself, given that Dolly is publicizing all the documents," said Daniel Goldberg, one of Brazil's top antitrust authorities, according to a spokeswoman for his agency.
Sectors: Soft drinks
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Remy snaps up Seattle's Westland Distillery
- Diageo reaches deal in Stitzel legal row
- Sazerac poaches ex-Diageo government director