BRAZIL: Coke faces anti-trust probe
Ragi Refrigerantes, a relatively small drinks company produces the Dolly Guarana-flavoured drink, claims to have videotaped comments from a former Coke executive, that prove the company engaged in corporate espionage and even outright sabotage. However, its main claim is that Coke helped distribute brand-damaging e-mails saying Dolly causes cancer.
The market for Guarana soda is huge in Brazil, accounting about a quarter of the 11.8 billion litres of soft drinks sold in the country. Dolly controls a small share in Sao Paulo and Rio de Janeiro.
Coca-Cola has said the charge it helped circulate the email are "false and make no sense." It said that the emails in fact hurt its own Guarana brand Kuat.
"The case deserves to go to the next level precisely so Coca-Cola can defend itself, given that Dolly is publicizing all the documents," said Daniel Goldberg, one of Brazil's top antitrust authorities, according to a spokeswoman for his agency.
Sectors: Soft drinks
- Has Diageo added Beer to its 'Non-Core' List?
- Focus - Diageo's FY Performance by Region
- Diageo " knew United Spirits would be complicated”
- It's not all bad for Diageo - Analysis
- Diageo, Heineken and NBL in South Africa & Namibia
- NPD: Tomatin Contrast, Cù Bòcan
- Challenges remain as Diageo posts flat FY sales
- Diageo, Heineken end South Africa, Namibia JV
- Bacardi creates Bacardi rum marketing role
- Tesco pulls small carton-size Ribena, Rubicon, Cap
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global cachaca insights - market data, product innovation and consumer trends research