US: Coke extends NBA alliance
In the latest in a flurry of soft drink marketing tie ups and listing deals, Coca-Cola Co has extended its alliance with the National Basketball Association in the US for another four years. Coke has had a marketing deal with the NBA since 1986.
Financial details of the deal were not disclosed, but, Coca-Cola is to unveil NBA-related promotional activities for its Sprite brand as part of the deal, which becomes effective in the 2002-03 professional basketball season. These will include a greater presence at the annual All-Star game and more activity on the NBA website www.nba.com.
"Our partnership with the NBA has played and will continue to play a key role in Sprite marketing," said Jeffrey Dunn, president of Coca-Cola's Americas unit. "Basketball has tremendous connections with consumers."
The last month has seen an astonishing level of activity in similar deals as the two soft drinks giants Pepsi and Coke battle for market share in the US. Last month, PepsiCo. signed an estimated US$160m agreement to replace Coca-Cola as the official soft drink sponsor of the National Football League. It also won the pouring rights on United Airlines.
But Coke has since struck back. As well as the NBA deal it has unveiled the pouring rights to delta Airlines and its five SkyTeam airline partners.
In the battle of the giants, PepsiCo has stolen a march on Coca-Cola over the last year or so and its performance in the first half of the current fiscal year suggests it is still has the upper hand. ...
A recent report on the UK soft drinks market showed that growth in non-carbonates at the expense of traditional carbonated soft drinks is much less marked in the on-premise sector than in the take-hom...
A departing PepsiCo executive is to be handed a US$4.56m package spread over the next two years for his consultancy services....
The Pepsi Bottling Group has signed a letter of intent to acquire Pepsi-Cola Bottling Company of Charlotte (Pepsi Charlotte) for an undisclosed sum....
The Pepsi Bottling Group today reported second quarter net income of US$148m, or diluted earnings per share (EPS) of $0.59. The results were up on the same period last year as the company grew volumes...
Pepsi-Co. has been removed from a Syrian blacklist of companies which have dealings with Israel, according to a report in the official Syrian newspaper al-Thawra....
Pepsi has launched a new 50cl silver-coloured bottle for its Pepsi light soft drink as part of a major advertising campaign to roll out this summer in Spain....
PepsiCo's president and CFO, Indra Nooyi, has been forced to apologise for remarks she made whilst speaking to the 2005 graduating class of Columbia University's Business School in New York City last ...
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