SPAIN: Coke Espana names general manager

By just-drinks.com editorial team | 30 January 2007

Coca-Cola Espana has appointed Fernando Amenedo as its new general manager.

Coca-Cola Co.'s Spanish subsidiary said Amenedo would replace Manuel Arroyo, who last October became the head of the group's operations in South-East Asia.

Amenedo re-joined Coca-Cola Espana in 2003 after a spell there twenty years ago. In between he had worked for Mars, Coors Brewing and Via Digital, before returning to Coca-Cola Co. four years ago as director of new drinks.

Amenedo will oversee the company's growth plans, which this year will include the launch of coffee-flavoured soft drink Coca-Cola Blak and Bitter Mare Rosso in Spain.

Sectors: Soft drinks, Water

Companies: Coca-Cola Co