The Coca-Cola Co. has announced the appointment of Cécile Bernheim to the newly-created post of as director, strategic planning Europe.

Based in Paris, Bernheim will participate in the elaboration of a European development strategy and analyse the company's market performance in the region. She will work in close collaboration with Dominique Reiniche, Coca-Cola's president, Europe.

Aged 49 and a qualified biological pharmacist, Bernheim joined Coca-Cola Beverages in 1992 holding the posts of regional director and French director of non-household market sales. She was promoted to the group's European management team in 2003 becoming global account director, a post she held until her current appointment.