Some 50 to 100 jobs will be cut at Coca-Cola Bottling Co. Consolidated as the company looks to drive efficiencies across the business, the US bottler said today (8 February).

Coke Consolidated, based in Charlotte, North Carolina, plans to trim its 6,000-strong workforce and streamline its management structure. The company said the changes would cost it US$2.5-3.5m.

A spokesman told just-drinks that Coke Consolidated wants to "right-size the company". He said the company has developed new technology to speed up its distribution processes, which means there is a need for fewer jobs throughout the network.

"We're a dynamic business. This industry is changing and you have to embrace those changes. We need to be positive and lead change in the industry where we can," the spokesman said.

He pointed to BYB Inc., a stand-alone business set up by Coke Consolidated to produce non-carbonated products, as an example of how the bottler is trying to involve to meet the needs of consumers.

BYB has enjoyed growing success with its fledgling RTD latte brand Cinnabon and last month secured a major US distibution deal with two Cadbury Schweppes Americas Beverages bottlers for the brand.