US: Coke Consolidated teams up with BooKoo
BooKoo Beverages has signed a distribution agreement with Coca-Cola Consolidated to sell its energy drinks portfolio in the US.
The Dallas-based company said yesterday (9 May) that its range, which consists of Wild Berry, Wild Berry Zero Carb, Citrus, Bite and Jugo flavours, will be available through Coca-Cola Consolidated's distribution network in the US.
"Our commitment to grass-roots marketing as opposed to scale marketing, coupled with our 'best in taste' product line will allow our partnership to grow the entire portfolio of energy drinks distributed by Coca-Cola Consolidated," said BooKoo Beverages CEO Dan Lee.
Coke Consolidated president and COO Bill Elmore added: "We believe a strong line-up of brands is critical to win in the energy category and the addition of BooKoo to our existing brands, Full Throttle and Tab Energy, positions us well for future growth."
The Coca-Cola bottler, based in Charlotte, North Carolina, said late last week that net income for the first three months of this year came in at US$4.65m, compared to $0.8m in the corresponding period a year earlier. Sales were also up, although less impressively, reaching $337.5m compared to $333.2m in Q1 2006.
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