Coca-Cola Consolidated is to launch three new coffee-flavoured beverages in the south-east of the US. The Coke bottler said today (5 December) that it will introduce three Cinnabon coffee drink flavours in the region with immediate effect.

"Cinnabon is a brand that is synonymous with warm dough, sweet cinnamon and creamy frosting," said a spokesperson for the company. "Most Americans are familiar with the taste and smell of a Cinnabon sweet roll. That sensory experience you get in airports is now available in three super-premium coffees, Cinnamon Vanilla Latte, Caramel Nut Latte and Espresso & Cream. Cinnabon coffee is infused with the same authentic flavours of a Cinnabon cinnamon roll."

The new beverages will be available throughout North and South Carolina, Middle- Tennessee, south-west Virginia, south-west Alabama, west Georgia, south-east Mississippi and in parts of the Florida panhandle starting today. Cinnabon will be available in West Virginia by mid-December.

Coca-Cola Consolidated is partnering with New York-based Brain-Twist Inc. in its foray into the growing ready to drink coffee beverage category.