US: Coke Consolidated keen to join PowerAde spat
Coca-Cola Bottling Co. Consolidated is keen to join Coca-Cola Co. and its largest bottler against other bottlers in the upcoming legal battle over the distribution of PowerAde in the US.
Some 60 US bottlers are trying to stop a plan by Coke and Coca-Cola Enterprises to offer a new system to distribute PowerAde to WalMart Stores.
Coke Consolidated said in a filing with the Securities and Exchange Commission on Friday (3 March) that it has filed a motion for permission to intervene in the lawsuit.
Coke and CCE want to send PowerAde to Wal-Mart warehouses, instead of delivering it directly to the store. Coca-Cola Bottling said it filed to intervene because it also plans to offer warehouse delivery of PowerAde to Wal-Mart.
The 60 bottlers launched the legal action claiming breach of contract, breach of duty and other related claims.
The US bottling companies want injunctive relief prohibiting the warehouse delivery of PowerAde. The bottling companies are also "seeking unspecified compensatory and punitive damages", Coke Consolidated said.
The company failed to return a request for comment as just-drinks went to press.
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