USA: Coke Chairman Focuses on Diversity
By just-drinks.com editorial team | 20 April 2000
Coca-Cola executives promised Wednesday to make the soft drink giant's culture more diverse as the Rev. Jesse Jackson warned that he would support a national boycott of Coke products if the company doesn't offer a "quick, honorable, fair resolution" to a racial discrimination suit.Coke held its annual meeting at a downtown theater here in an atmosphere of protest against its treatment of black workers and about how little recycled plastic it uses in its packaging.
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Coca-Cola executives promised Wednesday to make the soft drink giant's culture more diverse as the Rev. Jesse Jackson warned that he would support a national boycott of Coke products if the company doesn't offer a "quick, honorable, fair resolution" to a racial discrimination suit.Coke held its annual meeting at a downtown theater here in an atmosphere of protest against its treatment of black workers and about how little recycled plastic it uses in its packaging.
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