UK: Coke becomes Football League sponsor - report
Coca-Cola is to sponsor the Football League, according to press reports. The Daily Telegraph reported on Saturday that the soft drinks giant has agreed a £15m three-year deal with the league.
Nationwide currently sponsors the league but was not prepared to pay more than the £12m it paid for the three-year deal which expires at the end of the present season, the newspaper said.
The Telegraph also reports that, under the agreement, Coca Cola and Diet Coke will become the official soft drinks of the league, while Powerade will become the official sports drink.
The FA Premiership is currently sponsored by Carling. The brewer also sponsors the League Cup, an agreement worth £10m over three seasons.
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