US: Coke and Pepsi lose market share in 2004
Both the Coca-Cola Company and PepsiCo saw their share of the US soft drink market fall in 2004, while third place Cadbury Schweppes increased its holding on the world's leading market.
According to figures from Beverage Digest/Maxwell, Coca-Cola maintained its position as the market number one, but saw its market share fall 0.9 percentage point to 43.1%, with a 1% volume fall.
PepsiCo, meanwhile, managed a volume gain of 0.4%, but still saw its share of the US soft drink market fall 0.1 percentage point to 31.7%.
Coca-Cola Classic was still the number one brand in the US, despite a volume fall of 3% and a share declined of 0.7 percentage point to 17.9%. Pepsi-Cola was the nation's number two, but was also down 0.4 percentage point for an 11.5% share. Pepsi Cola volumes fell 2.5%.
It was a good year, however, for Cadbury Schweppes and the own-label producer Cott.
Cadbury Schweppes' market share was up 0.2 percentage points to 14.5%, boosted by a strong showing by Diet Dr Pepper, whose volumes were up 16.2% on 2003.
Cott, meanwhile, saw its market share up 0.8% to 5.5%, boosted by price rises by branded rivals.
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PepsiAmericas yesterday reported a small rise in first quarter net income and earnings per share to US$20.8m and US$0.15 respectively. The results compares to net income of US$20.5m US$0.14 for the fi...
Analysts lowered their earnings estimates for the soft drink producer Cott Corporation after it announced disappointing first quarter results last week....
Cott Corp. has posted a plunge in Q1 profits....
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