US: Coke and Pepsi expand nutrition labelling
Coca-Cola North America and PepsiCo have both announced plans to roll out expanded nutrition information labelling. The two companies made separate announcements on Friday (15 October) that they will roll out new labels on bottles showing nutritional information for the entire container as well as the traditional eight-ounce serving. Currently, the bottles, irrespective of size, only show that information for eight ounces.
In Coke's statement, the company said that it will proactively begin the rollout of enhanced nutrition labelling on a number of package sizes for its regular carbonated soft drink brands, including the 20-ounce bottle, at the end of this year. This voluntary move is consistent with a recommendation from the US Food and Drug Administration (FDA) for food and beverage companies to revise Nutrition Facts labelling for packages that can be consumed at one time, the company said.
Coca-Cola North America will phase in the revised labels during 2005, as bottlers use up existing inventories of packaging. The time at which the revised labels reach store shelves will vary by brand and by region.
The modified packaging labels will provide expanded Nutrition Facts information to help consumers choose the beverages that are right for them. Nutrition Facts information - including calories, fat, sodium, carbohydrates, sugars and protein - will be stated.
In a statement, Don Knauss, Coca-Cola North America's president, said: "Expanding on-package nutrition information is one of the many ways The Coca-Cola Company is helping people to quickly and easily make choices that contribute to a balanced diet and healthy lifestyle."
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