US: Coke acquires Seagram brands from Diageo/Pernod
The Coca-Cola Company has acquired the Seagram's line of non-alcoholic mixers from drinks giants Diageo and Pernod Ricard. Terms of the cash transaction were not disclosed, however those close to the industry believe it will be for around US$80m to US$90m. As part of the deal, Coke will acquire Seagram's club soda, seltzer, tonic and ginger ale brands. Coke, based in Atlanta, said it had signed a licensing agreement with Pernod Ricard for use of the Seagram's trademark.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Comment - Diageo Steps Up Defence of Haig Club
- just the Facts - Top 20 US Beers by Value, Volume
- Remy, dead cats and the power of China's new year
- just the Preview - Diageo Q2 & H1
- Will Lucas Bols' IPO Bring Much-Needed Stability?
- Diageo speaks out over supplier contract changes
- Brown-Forman appoints Jack Daniel's president
- Diageo inks UK distribution deals
- ASA rejects Haig Club ad complaints
- Diageo's United Spirits stays in red in YTD
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Edrington Group in Spirits (World)
- Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages