US: Coke acquires Seagram brands from Diageo/Pernod
The Coca-Cola Company has acquired the Seagram's line of non-alcoholic mixers from drinks giants Diageo and Pernod Ricard. Terms of the cash transaction were not disclosed, however those close to the industry believe it will be for around US$80m to US$90m. As part of the deal, Coke will acquire Seagram's club soda, seltzer, tonic and ginger ale brands. Coke, based in Atlanta, said it had signed a licensing agreement with Pernod Ricard for use of the Seagram's trademark.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Scottish Independence and Scotch Whisky
- Whisk(e)y leads vodka in US, but for how long?
- Wine in the UK: Tell Us Something We Don't Know
- SABMiller spurned by Heineken: The start of the en
- Sustainability in Spirits - Part I
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- Diageo settles Explorers Club trademark dispute
- A-B InBev shakes up Euro units, UK head steps down
- Bacardi lifts curtain on Bombay Sapphire distiller