Cognac sales figures released last week show global sales volumes up by 7.7% for the period October 2006 to September 2007, with a marked increase in demand for higher quality Cognacs.
For VSOP (Very Superior Old Pale) and XO (Extra Old), sales rose 10.5% and 15.8% respectively, while the increase in VS (Very Special) was much less at 5.1%.

"This is because the markets in which we have seen the biggest increase in demand are Russia and China, and they drink older Cognacs," said Jerome Durand of the Bureau National Interprofessionnel du Cognac (BNIC).

In Europe, demand was up by 10% year-on-year, to 59.6m bottles, with increases driven by a 20% increase in Russia where 4.75m bottles were sold. In China the increase was 52.6%, to 10m bottles.

In the US, the number one importer of Cognac, volumes rose 2.6% to almost 55m bottles.