Cognac sales and volumes have fallen globally in the full-year

Cognac sales and volumes have fallen globally in the full-year

Global sales of Cognac have fallen by 10.2% by value in the last year as China's crackdown on corruption continues to bite, according to reports. 

Figures from trade body The Bureau National Interprofessionnel du Cognac (BNIC) this week, cited by the Wall Street Journal, also show global volumes of the category slid by 6.7% in the 12 months to the end of July. In the "Far East" region, which includes Southeast Asia, China and Japan, exports dropped by around a fifth in volume and value terms, the BNIC said. 

The body attributed the decline in Asia to China's on-going anti-extavagance measures. 

Cognac producers - including Remy Cointreau, Pernod Ricard and Diageo - have been hit hard by the downturn in the market due to the clampdown

A new joint IWSR/just-drinks report is now available analysing when the market in China will recover. Click here for details

Expert analysis

Global Cognac insights - market forecasts, product innovation and consumer trends research

Global Cognac insights - market forecasts, product innovation and consumer trends research

This Cognac (and brandy) market research report finds that premium brands from the boom years have been hit hard. Can China – the great driver of high-end volumes for Cognac – recover its lost glories...read more