Product Launch - US: Cognac Ferrand's Plantation 3 Stars White Rum
Click through to view Cognac Ferrand's Plantation 3 Stars White Rum
Cognac Ferrand's Plantation 3 Stars White Rum
Category - Spirits, rum, 41.2% abv
Available - From September
Location - US, nation-wide in on- and off-trade
Price - SRP of US$24.99 per 1-litre bottle
Distribution - Imported by WJ Deutsch & Sons
Plantation 3 Stars White Rum consists of spirit distilled in Trinidad, Barbados and Jamaica before heading to Cognac in France for a second ageing in Ferrand's Cognac barrels.
The rum was launched in Europe in May.
The spirit masters at Cognac Ferrand, producers of the award-winning Plantation Rum portfolio, have their own special twist on rums: cherry picking the very best aged rums from around the Caribbean and Latin America and bringing them to Cognac to be refined for a second aging in their own Cognac barrels, a technique only performed by Ferrand. Now, for the first time ever, Plantation Rum introduces its first white rum - Plantation 3 Stars, named in honor of the three rum-producing stars of the Caribbean from which Plantation 3 Stars is crafted: Barbados, Trinidad and Jamaica. Launching across the country beginning this September, Plantation 3 Stars (41.2% ABV) will retail for approximately $24.99 for a 1 liter bottle.
Almost every rum company offers a white rum. But Cognac Ferrand proprietor Alexandre Gabriel wanted to make one that stood out from the rest using aged and un-aged rums and the company’s exceptional Cognac blending skills. Gabriel says “Most white rums on the market today are either too neutral and too vodka-like or too rough and rustic. We wanted a rum that shows character, elegance, complexity and a great finish – the ideal rum for cocktails. Blending is not a science, it’s an art because you are working with a product of nature. In Cognac, to become a great cellar master and blender it takes 20 years of practice and training. This is the know-how we bring to Plantation 3 Stars.”
For Plantation 3 Stars, Gabriel decided to use a 3-year aged Trinidad rum, carbon filtered to maintain its white color and to remove the heavier tannins while preserving the aromatics developed and refined by aging. Un-aged rums from Barbados and Jamaica are blended, along with a 12 year aged rum from Jamaica. The Jamaican rum is an expensive ingredient but key to the taste of the overall blend. Each rum in the blend brings its own characteristics. Says Gabriel, “This is the beauty of blending. You can capture the best of each - Trinidad brings elegance and refinement, Barbados brings character and aromatics with fruit notes without being too heavy and Jamaican brings the funk, the touch that makes it a complete product.”
Tweaking the rum was a delicate process. In the end, Gabriel decided on an ABV of 41.2 percent. Says Gabriel, “I was dreaming about this rum and could mentally taste it before it was even made. We wanted character and personality, but didn’t want it to be too heavy because it our goal was to make a balanced and elegant rum exceptional for cocktails," said Gabriel. "We found the perfect balance for Plantation 3 Stars at 41.2% alcohol by volume."
The white rum category is a competitive market cornered by huge corporations. Gabriel notes, “We are a small artisanal spirit producer so from a marketing perspective this product makes no sense. But on the other hand, we felt that we had it in us to create a hell of a white rum and could not resist the creative urge. We really worked long and hard at it and the process was exciting for everyone at Ferrand. We hope Plantation 3 Stars makes people’s taste buds dance! After all, the work we do is for great pleasure - that’s what we’re all about.”
THE PLANTATION PORTFOLIO OF RUMS
Plantation 3 Stars joins the award-winning portfolio of Plantation Rums:
- Original Dark Overproof 73% – Trinidad (Caribbean) SRP: $29.99/750ml
- Grand Reserve 5 Year Old – Barbados (Caribbean) SRP: $19.99/750ml
- 20th Anniversary – Barbados (Caribbean) SRP: $39.99/750ml
The Historical Vintages
- Trinidad 2000 Vintage (Caribbean) SRP: $34.99/750ml
- Barbados 2000 Vintage (Caribbean) SRP: $34.99/750ml
- Jamaica 2000 Vintage (Caribbean) SRP: $34.99/750ml
The Exotic Vintages
- Guadeloupe 1998 Vintage (Caribbean) SRP: $64.99/750ml
- Guyana 1999 Vintage (South America) SRP: $59.99/750ml
- Panama 2000 Vintage (Central America) SRP: $39.99/750ml
ABOUT COGNAC FERRAND and PLANTATION RUM
Plantation Rum is produced by Cognac Ferrand, one of the world’s premier boutique producer of fine spirits and the architect of the artisanal spirits movement. Cognac Ferrand has offices and production premises at Château de Bonbonnet in Ars, France and its brands are distributed in more than 40 countries. The brands available in the U.S. include the award-winning: Pierre Ferrand Cognac, Citadelle Gin, Mathilde Liqueurs, Plantation Rum, Landy Cognac, Cerbois Armagnac and Daron Calvados. W.J. Deutsch & Sons is the importer of the aforementioned brands to the U.S. For more information about Cognac Ferrand, visit www.cognacferrand.com or on Facebook. The award-winning Plantation Rum portfolio is available in fine restaurants, bars, lounges and liquor stores nationwide. Plantation Grande Reserve 5 Year Old and Plantation Original Dark Overproof recently were named Finalists at Ultimate Spirits Challenge garnering 92 and 93 points respectively.
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