East Coast Beverage Corp. (OTC Bulletin Board: ECBV), a leading producer of ready-to-drink bottled coffee beverages, announced today that its popular Coffee House USA(TM) iced-coffee drink has been authorized for sale in Jacksonville, Florida-based Winn-Dixie Supermarkets (NYSE: WIN). Under the agreement, East Coast Beverage Corp. has begun shipping its product line of iced-coffee beverages to all 130 South Florida locations.

John Calebrese, CEO of East Coast Beverage stated, "In keeping with our strategy that the success of any beverage is the quality of its distribution system and retail clients, the addition of Winn-Dixie to our existing prestigious base gives additional credence to the products growing acceptance."

Calebrese added, "Winn-Dixie's approval coupled with last weeks announcement of Publix Super Markets' authorization gives East Coast Beverage full coverage of the South Florida market with product found virtually everywhere."

About East Coast Beverage Corp.

Based in Coral Springs, Florida, East Coast Beverage Corp. develops produces and distributes Coffee House USA(TM), a proprietary line of all natural, ready to drink bottled coffee drinks. Currently, the Company produces eight flavors that include Coffee, Hazelnut, Mocha, German Chocolate, Cinnamon, Vanilla Mousse, Toasted Almond, and Banana's Foster. For more information visit www.coffeehouseusa.com.

About Winn-Dixie

Winn-Dixie Stores Inc. is a major food retailer with 1,188 stores in fourteen states and the Bahama Islands. Considered as one of the largest supermarket retailers in the US, the Company operates a chain of retail self-service food stores that sell groceries, meats, seafood, fresh produce, deli/bakery, pharmaceuticals and general merchandise items. The Company's stores offer broad lines of merchandise, including nationally advertised and private label brands and unbranded merchandise comprised principally of meats, seafood and produce, and generally operate on the basis of competitive pricing. Food items sold include dry groceries, dairy products, baked goods, meats, poultry, fish, fresh fruit, vegetables, frozen foods and other items commonly marketed by retail food stores.

Any statements in this release that are not statements or descriptions of historical facts may be "forward-looking statements" as that term is defined under the Federal securities laws. Forward-looking statements are subject to risks, uncertainties and other factors, including, but not limited to, those described in the company's filings with the Securities and Exchange Commission.