East Coast Beverage Corp. (OTC Bulletin Board: ECBV), a leading producer of ready-to-drink bottled coffee beverages, announced today that its popular Coffee House USA(TM) iced-coffee drink has been authorized for sale in Florida-based Publix Super Markets (OTC Bulletin Board: PUSH). Under the agreement, East Coast Beverage Corp. has begun shipping its product line of iced-coffee beverages to all 180 South Florida Publix stores. The Company expects to receive authorization from Publix stores located in Georgia, South Carolina and Alabama in the near future. The Company anticipates sales generated from the Florida agreement to be approximately $1 million for the first twelve months.

John Calebrese, CEO of East Coast Beverage stated, "We are thrilled to be doing business with Publix, a company located right in our backyard. Securing authorization from the Publix stores in Florida accomplishes one of our prime goals -- the presence of Coffee House USA through the entire state of Florida."

About East Coast Beverage Corp.

Based in Coral Springs, Florida, East Coast Beverage Corp. develops produces and distributes Coffee House USA(TM), a proprietary line of all natural, ready to drink bottled coffee drinks. Currently, the Company produces eight flavors that include Coffee, Hazelnut, Mocha, German Chocolate, Cinnamon, Vanilla Mousse, Toasted Almond, and Banana's Foster. For more information visit www.coffeehouseusa.com.

About Publix

Publix Super Markets operates retail food supermarkets in Florida, Georgia, South Carolina and Alabama. The Company's supermarkets sell groceries, dairy, produce, deli, bakery, meat, seafood, housewares and health and beauty care items. Many stores have pharmacy, photo and floral departments. In addition, the Company has agreements with commercial banks to operate in many of its stores. Publix's lines of merchandise include a variety of nationally advertised and private label brands, as well as unbranded merchandise such as produce, meat and seafood. Private label items are produced in the Company's manufacturing facilities or are manufactured for the Company by outside suppliers.

Any statements in this release that are not statements or descriptions of historical facts may be "forward-looking statements" as that term is defined under the Federal securities laws. Forward-looking statements are subject to risks, uncertainties and other factors, including, but not limited to, those described in the company's filings with the Securities and Exchange Commission.