US: Cocktail menus go classic - study
Classic cocktails are seeing a rise in popularity in the US
Classic cocktails have expanded their footprint in US bars and restaurants over the past three years as consumers and mixers get back to basics, a new study has shown.
Cocktails described “classic” have increased on menus by 76% since 2009, according to research from Mintel Menu Insights. The Manhattan has seen a 35% increase on menus, while the Gimlet is up 63%, Mintel said yesterday (29 August).
Sazerac has increased in prevalence by 57% and the Side Car has climbed by 50%.
"Bartenders and cocktail geeks are taking a very academic approach to mixing drinks, and many are learning the history and the evolution of iconic cocktails," said senior foodservice analyst at Mintel Kathy Hayden.
Some 54% of respondents said they had ordered a beer in a nightclub in the past three months, while 44% said they had asked for a cocktail.
Lower-calorie “skinny” cocktails have started to appear on menus in the past three years, the study said. “Skinny” had zero presence in 2009, but in the second quarter of this year, the Mintel Menu Insights tracked 110 items with the descriptor.
- Are we kidding ourselves over craft spirits?
- Is Brown-Forman doing a Jack Daniel's in Ireland?
- Is Brown-Forman at the end of the SoCo road?
- What's behind Brown-Forman's Irish whiskey plans?
- Interview - Heineken global activation director
- Diageo, Treasury Wine Estates quiet on wine sale
- Diageo secures Xerox Corp CFO as finance head
- Scotch whisky sees sales turn corner - SWA head
- Tesco pulls several Carlsberg SKUs in UK
- Former Pernod Ricard exec joins Wakefield Wines
- The IWSR Duty Free/Travel Retail Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research