COMMENT: Coca-Cola’s miniature extension
By Datamonitor | 27 February 2004
The Dasani brand is a newcomer in the burgeoning UK bottled water market so Coca-Cola's decision to launch a brand extension so soon further emphasizes its commitment to the product. It also demonstrates the potential of brand extensions in catering to the specific lifestyle requirements of different consumer groups.
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The Dasani brand is a newcomer in the burgeoning UK bottled water market so Coca-Cola's decision to launch a brand extension so soon further emphasizes its commitment to the product. It also demonstrates the potential of brand extensions in catering to the specific lifestyle requirements of different consumer groups.
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