US: Coca-Cola United prepares for territory expansion with new commercial role
Coca-Cola Bottling Company United has created the position of chief commercial officer.
The Alabama-based Coca-Cola bottler, the third largest in the US, said late last week that it has promoted John Sherman to the role. Sherman, who is currently the president of Coca-Cola United's east region, will assume the position from the beginning of this month.
Coca-Cola United, formed in 1902, covers parts of the six south-eastern states of the US. Earlier this year, The Coca-Cola Co gave the five independent bottlers in the US, including Coca-Cola United, the option to take on further distribution territory from Coca-Cola.
Sherman will lead the reorganisation of the bottler's “legacy” operating units, commercial leadership, operational marketing and customer & revenue management. He will also head up the transition and integration of the recently-announced acquisition of new franchise operations in Alabama and Georgia, the company said.
When contacted by just-drinks today (24 September), a spokesperson for Coca-Cola United said: “This is a new position in anticipation of the expansion of Coca-Cola United’s territory beginning in Q1 of 2014.
“There has not been an announcement on which territories will be in Q1”, the spokesperson added. “We anticipate an announcement by (Coca-Cola Co) in Q4 of 2013.”
Canadean's "HOKKAIDO COCA-COLA BOTTLING CO., LTD. - Company Capsule" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, ma...
The growth of coconut water in the soft drinks category is just the start of it: The tide of plant-based offerings grows only stronger. Tom Vierhile surveys the scene....
The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled...
Consumption of fruit/vegetable juice declined in 2012 in both the off-trade and on-trade channels. Off-trade volume sales of fruit/vegetable juice fell by 5% in 2012; a third consecutive year of decli...
This report analyzes the worldwide markets for Sports and Fitness Nutrition Foods and Drinks in US$ Million by the following Product Segments: Sports/Energy Foods, and Sports/Energy Drinks....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- TWE unveils Penfolds range after CEO's "bold move"