Coca-Cola France has appointed Christian Polge as its new president.
 
He succeeds Paul Gordon who has been named as director of strategy for Coca Cola at a European level.
 
Polge, 40, previously held the position of vice president, commercial and operational marketing director at Coca Cola Entreprise, which makes, packages and distributes Coca-Cola products in France.
 
He was elected president of the French Institute of Merchandising (IFM) in July 2005.