Coca-Cola has dismissed recent media reports suggesting it plans to drop its 'hunk' from this year's Diet Coke advertising campaign in the UK.

Speaking to just-drinks today (18 January), a spokesperson for Coca-Cola said that there were no plans to drop the 'hunk' from its Diet Coke advertising, adding that its current packaging change also has nothing to do with the rumoured alterations to its brand image.

The spokesperson said: "It is not about repositioning, it's a graphics change" explained the spokesperson, "it is filtering in now, slowly, there are promotions going on certain packs."

"The 'Diet Coke' break adverts have been a huge success since it was first aired, and now ranks as one of the top five best ads ever tested by Millward Brown. Coca-Cola GB is currently running the 'Diet Coke' break adverts in Great Britain featuring its latest 'hunk' and will continue to do so throughout 2008," added the company.