USA: Coca-Cola Taps Innotrac in Major E-commerce Relationship

By just-drinks.com editorial team | 11 April 2000

Innotrac Corporation (NASDAQ: INOC) today announced a partnership with The Coca-Cola Company (NYSE: KO) to serve as its exclusive e-commerce partner for Coca-Cola brand merchandise for North America. Under the arrangement, Innotrac will design and develop Coca-Cola's official online store and manage all aspects of order processing, fulfillment, and customer care.

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Innotrac Corporation (NASDAQ: INOC) today announced a partnership with The Coca-Cola Company (NYSE: KO) to serve as its exclusive e-commerce partner for Coca-Cola brand merchandise for North America. Under the arrangement, Innotrac will design and develop Coca-Cola's official online store and manage all aspects of order processing, fulfillment, and customer care.

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