US: Coca-Cola speaks out over Olympics gay protest

By | 29 August 2013

The company has been criticised by gay rights campaigners in the US

The company has been criticised by gay rights campaigners in the US

The Coca-Cola Co has responded to a protest by gay rights campaigners in the US over its sponsorship of the Russian Winter Olympics, arguing that the company "celebrates diversity".

The protestors claim that the soft drinks group “supports hate” by backing the Games after Russia introduced an anti-gay propaganda law, Sky News reported today (29 August). Bottles and cans of Coca-Cola were emptied by demonstrators in Times Square, New York City, to register their dissatisfaction with the company. 

However in a statement to just-drinks today (29 August), a Coca-Cola spokesperson said the company “values and celebrates diversity”.

“We have long been a strong supporter of the LGBT (lesbian, gay, bisexual and transgender) community and have advocated for inclusion and diversity through both our policies and practices,” the spokesperson added. “We do not condone human rights abuses, intolerance or discrimination of any kind anywhere in the world.”

Vodka brands have also faced the ire of campaigners opposed to Russia's new anti-gay laws. Bars in London, Australia and across the US have been boycotting brands such as Stolichnaya as part of opposition to the legislation. However, Stolichnaya-owner, the SPI Group has branded the new laws "dreadful" and says it supports the LGBT community.

Expert analysis

The Coca-Cola Co in Health and Wellness (World)

The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled water. This allows the company to benefit from varying growth profiles around the world. Carbonates continues to make up the largest part of its sales in HW soft drinks however and this category continues to face criticism in mature markets.

Sectors: Legislation, Soft drinks

Companies: Stolichnaya, Coca-Cola Co

There are currently no comments on this article

Be the first to comment on this article

Related research

Coca-Cola Co, The in Soft Drinks (USA)

The company is looking to solidify its position as the top US soft drinks manufacturer by broadening its portfolio of non-carbonates offerings through deals like purchasing VitaminWater maker Glacéau in 2007, acquiring a minority stake in coconut wat...

The Coca-Cola Co in Health and Wellness (World)

The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled water. This allows the company to benefit from va...

Coca-Cola Co, The in Soft Drinks (World)

The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of nat...

Related articles

Comment - Analysts Ire at New Treasury Wine Estates Head Masks Real Target

When Michael Clarke makes the move from London to Sydney for Treasury Wine Estates at the end of next month, he may want to consider packing a flak jacket.

Analysis - Time for Coca-Cola Co to drop its '2020 Vision'

Earlier today (21 February), Coca-Cola Co's CEO Muhtar Kent revealed that the company is upping its marketing spend this year to US$400m.

just On Call - Treasury Wine Estates backs new CEO as flak flies

Treasury Wine Estates has defended its decision to appoint a CEO with no alcohol retail experience, saying new head Michael Clarke is a "heavy hitter" with a proven track record.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page