US: Coca-Cola signs PlantBottle deal with Heinz
Heinz will launch its ketchup using Coca-Cola's PlantBottle in June
The Coca-Cola Co has joined forces with HJ Heinz in a partnership that will see the sauce maker produce its ketchup bottles using the soft drinks firm's sustainable PlantBottle packaging.
The PET plastic bottles are made partially from plants and are said to have a lower reliance on non-renewable resources compared with traditional PET plastic bottles. The partnership is an industry-first, the two firms said today (23 February), and one that the pair hope others will follow to transform how foods are packaged globally.
PlantBottle packaging looks, feels and functions the same as traditional PET plastic, and remains fully recyclable. The only difference is that up to 30% of the material is made from plants. The material is produced through a process that turns natural sugars found in plants into a key component for PET plastic.
Currently, PlantBottle is made using sugarcane ethanol from Brazil.
"PlantBottle is revolutionising plastic, and our partnership with Heinz is paving the way for industry-wide collaboration," said Coca-Cola chairman and CEO, Muhtar Kent. "This partnership is a great example of how businesses are working together to advance smart technologies that make a difference to our consumers and the planet we all share."
Coca-Cola first launched PlantBottle in 2009 on brands including Coke, Sprite, Fresca, ilohas, Sokenbicha and Dasani water. Currently, PlantBottle is used in nine markets including Canada, Mexico, Chile, Brazil, Japan, Denmark, Sweden, Norway and the US. Coca-Cola said it plans to expand to over a dozen new markets in 2011.
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