UK: Coca-Cola rolls-out ‘Fan Cam’ campaign

Coca-Cola has launched a campaign as part of its sponsorship of the UK Football League.

'Fan Cam' saw fans of each of the six play-off finalists "demonstrating their passion for their club", the company said today (26 May), in a series of TV adverts aired on Sky Sports and Sky Sports Pub TV network over the Bank Holiday weekend.

The three, one-minute edits were broadcast for the first time in Sky Sports' final advert break prior to kick-off on each day of the play-off finals.

The 'Fan Cam' was also at Wembley prior to kick-off at each play-off final to record fans messages. A selection were broadcast to those in attendance at Wembley at half-time.

Mark Osikoya, head of marketing assets Coca-Cola Great Britain, said: "Since we became title sponsor of The Football League back in 2004 we have always strived to put the fans at the heart of our communications campaigns. Through our Fan Cam initiative we are giving fans a unique platform to share their passion for their club both on national TV and at Wembley."

In addition to the Fan Cam campaign, Coca-Cola has developed a series of marketing initiatives for the play offs to reward fans by extending its 'Big Match Giveaway' promotion.

Coca-Cola has extended the promotion by giving up a "significant" number of its contracted ticket allocation to fans via the 'Big Match Giveaway'. Fans were offered the chance to win tickets to each of the play off finals every 90 minutes last week by logging on to www.cokezone.co.uk/bigmatchday.

Last week the company launched a mobile voucher scheme allowing consumers to sample bottles of Fanta, Sprite or Dr Pepper.