US: Coca-Cola revamps Gold Peak offering
Gold Peak goes plastic
The Coca-Cola Co has altered the packaging of its Gold Peak RTD tea brand in the US.
The drinks giant, which launched Gold Peak in the country in 2006, confirmed earlier this week that the single-serve offering will switch from 16.9oz glass bottles to 18.5oz plastic bottles.
At the same time, Coca-Cola has rolled out a 59oz carafe version, available in sweetened, unsweetened, diet and lemon varieties.
“Gold Peak’s real brewed premium flavour really comes through in this new chilled version,” said Mark Pitts, vice president and general manager of coffee and tea at Coca-Cola North America. “The new plastic bottles make the single-serve Gold Peak even more portable.”
Gold Peak was initially launched by Beverage Partners Worldwide (BPW), Coca-Cola's bottled tea venture with Nestlé. Coca-Cola took full control of the US arm of BPW in 2007.
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