US: Coca-Cola retains world's biggest brand spot - research
Coca-Cola has kept its number one spot for the tenth year in a row
Soft drink Coca-Cola has retained its spot as the world's most valuable brand, according to consultancy group Interbrand.
Coca-Cola, the flagship soft drink produced by Atlanta-based The Coca-Cola Co, has kept its number one spot for the tenth year in a row.
The report, published today (20 September), details the top 100 global brands by value. It valued Coca-Cola at US$74.45bn.
Technology brands followed close behind Coca-Cola, with IBM at number two, Microsoft taking third spot and Google at number four.
Coca-Cola's main rival, Pepsi, was the next highest-ranked soft drink, in 23rd place with a value of just $14bn. The third highest soft drink was Coca-Cola Co's Sprite, which entered the top 100 for the first time and took 61st place. Sprite was valued at $5.7bn.
“2010 was the beginning of a long road back towards economic recovery,” said Jez Frampton, group chief executive at Interbrand. “From real-time customer feedback through social media to increased transparency about corporate citizenship, brands were faced with a profound change in the way they relate to customers and demonstrate their relevance and value. Despite this new paradigm of brand management, the advantages of building a solid brand remain the same.”
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