US: Coca-Cola renews deal with CKE Restaurants

By just-drinks.com editorial team | 15 January 2008

Soft drinks giant Coca-Cola has renewed its contract with fastfood restaurant operator CKE Restaurants, signing a multi-year contract.

Under the agreement, Coca-Cola Foodservice will continue to be CKE's beverage provider, supplying brands such as Coke, Diet Coke, Sprite, Minute Maid and Dasani to CKE's Carl's Jr. and Hardee's chains nationwide.

"We love to partner our consumer-preferred brands with Carl's and Hardee's because both are powerful brands in their own right," said Chris Lowe, president of Coca-Cola Foodservice. "We look forward to continuing to help Carl's and Hardee's delight consumers and build their business - and ours."

Andrew Puzder, president and CEO of CKE Restaurants, said: "Coca-Cola brings a full range of products and support, including marketing and consumer insights, as well as the leading fountain drinks for our customers. I look forward to continuing our long and successful partnership with Coca-Cola for many more years to come."

Sectors: Soft drinks

Companies: Coke, Sprite