EUROPE: Coca-Cola plans European launch for Powerade
By Sarah Diston | 18 October 2001
Coca-Cola intends to lead the sports drink category by launching its Powerade sports drink in Europe. "Europe's sports drink category has great potential. Powerade will establish a leading position and grow it," said Keith Pardy, director of strategic marketing for Coca-Cola West Europe.
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Coca-Cola intends to lead the sports drink category by launching its Powerade sports drink in Europe. "Europe's sports drink category has great potential. Powerade will establish a leading position and grow it," said Keith Pardy, director of strategic marketing for Coca-Cola West Europe.
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