Coca-Cola is now bidding to become the next sponsor of the English premier football league.

BBC Sport has reported the cola giant is also the favourite to take on the premier league deal, thought to be worth £20m a year.

But it is believed that Sony, Siemens, The NatWest Bank and Vodafone are also involved in negotiations.

The Bass owned Carling's four-year sponsorship deal, which cost £27m comes to an end at the end of this season. And Pepsi and Budweiser have both withdrawn from the bidding.