USA: Coca-Cola North America and Harrah's Entertainment Sign Five-Year Beverage Agreement
By Company Press Release | 12 July 2000
Harrah's Entertainment, Inc. (NYSE: HET - news), one of the nation's leading casino resort operators, has signed a five-year agreement with Coca-Cola North America to provide fountain, bottle/can and vending products and services to all of its 21 U.S. properties."With Harrah's prominence in the entertainment industry, we now have even more opportunities to reach our consumers while on vacation or at play," said Tom A.
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Harrah's Entertainment, Inc. (NYSE: HET - news), one of the nation's leading casino resort operators, has signed a five-year agreement with Coca-Cola North America to provide fountain, bottle/can and vending products and services to all of its 21 U.S. properties."With Harrah's prominence in the entertainment industry, we now have even more opportunities to reach our consumers while on vacation or at play," said Tom A.

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