Coca-Cola North America (CCNA) and Caribou Coffee have launched a new line of premium ready-to-drink iced coffees in the US.

The companies said today (23 August), that they have begun to roll out the new brand of iced coffees in mid-west and south-east cities in the country.

Caribou Coffee chairman and CEO Michael Coles said: "Our partnership with Coca-Cola North America will extend our great premium coffee taste experience into the ready-to-drink category and allow us to take advantage of the world-class Coca-Cola distribution system."

CCNA president and general manager of still beverages, Brian Kelley added: "While we plan to extend the Caribou Coffee brand, we are committed to maintaining the core brand idea which has made Caribou Coffee a hit with consumers - great tasting coffee without pretension."

Caribou Iced Coffee will be available in three flavours - regular, espresso and vanilla - and will be packaged in 12 oz. re-closable aluminium.

The launch will be supported with sampling, in-store merchandising and print and radio marketing, the companies said.