COMMENT: Coca-Cola milking demand for healthy drinks

By Datamonitor | 2 June 2003

Coca-Cola is targeting a growing market for healthier drinks with its new milk-based beverage Swerve. But while the company's marketing clout should put Swerve on track for success, there have been a number of recent failures, including one of Coca-Cola's own attempts at cracking the market.

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Coca-Cola is targeting a growing market for healthier drinks with its new milk-based beverage Swerve. But while the company's marketing clout should put Swerve on track for success, there have been a number of recent failures, including one of Coca-Cola's own attempts at cracking the market.

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