Coca-Cola has launched a tongue-in-cheek Schweppes campaign

Coca-Cola has launched a tongue-in-cheek Schweppes campaign

Coca-Cola GB has launched a tongue-in-cheek advertising campaign for its Schweppes brand in the UK.

The ‘Distinctly British’ campaign, launched yesterday (12 July), includes a number of TV spots, one of which appears below.

Shelley Norris, senior brand manager for Schweppes said: “This new campaign injects a modern twist onto the distinctly British heritage of Schweppes, reaffirming the brand's tradition for iconic, humorous ads. We hope to amuse viewers by amplifying situations that they can relate to.”

The campaign will run alongside the brand's collaboration with Diageo, ‘Together for a Better Summer’, promoting spirit and mixer drinks.